SERVICES

PPC MANAGEMENT

PAY PER CLICK

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DATA DRIVEN

Many agencies say they are driven by data, but few really are. Our approach is founded in data. From Machine Learning projects, automated tools, bidding strategies, dashboarding, data visualisation & landing page testing. Our PPC process relies heavily on data insight and optimisation. Ask us how we do this.
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RESULT FOCUSED

Tracking is the backbone of any campaign. Form submissions, phone calls, downloads – tracking helps us understand how customers are engaging with our marketing efforts. We do all the heavy lifting when it comes to setting up your analytics. You get the benefit of precise and understandable reports that will inform the digital strategy.

CUSTOMISED APPROACH

Every marketing campaign is different. Forget cookie cutter approaches. We must understand who is your target audience, where they hang out and what they want. Once we know these we can develop material they will respond to and deliver it to them where they are most engaged. That’s how we get your message out.

POSITIVE REPORT

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We focus on metrics that matter.

Pay-Per-Click advertising in Australia can be expensive. A properly managed campaign will bring a better return on your money. We make sure your keyword targeting is perfect in every one of your Google Ad campaigns. Showing your ads to your target market will make your budget more efficient. Smart PPC advertising will give you a leg up on your competitors. We can help you get the most out of your online marketing. Join with a trusted Google Partner.

Straight Forward Marketing Strategy

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Our approach is different

You shouldn’t trust (or engage) an SEO Consultant/Agency that emails you out of the blue. Most of these so called SEO Experts that send you an email offering to fix your SEO are just mass spammers that have picked up your email address from somewhere. For them its a numbers game – spam as many people as possible in the hope they pick up a client. Then they do the bare minimum until the client realizes they’ve been duped.

We design custom marketing strategies

A dodgy (or desperate) SEO expert might try to “Guarantee” you a number one spot on Google. Put simply – avoid them, they’re just lying to you. No honest SEO professional would suggest this. A good SEO strategy is far more complex and nuanced than this. Understanding the competition, what converts, and other oportunities can often be just as valuable as ranking number one. Number one is good – it just can’t be guaranteed.

PPC MARKETING AUSTRALIA

PPC Management Australia

What is PPC in marketing?

PPC (Pay-per-click) is a marketing model that enables you to place ads on platforms like Google Ads and Facebook Ads. When somebody clicks on your ad, you, as the advertiser pay a fee to the ad platform. PPC is a great way to quickly drive targeted & relevant web traffic to your website.

What to look for in a good PPC agency?

It’s vital to choose a PPC agency that can deliver results for your specific business needs. A proficient PPC agency should be able to provide you with evidence of successful long-term campaigns that have produced positive ROI and increased sales. They should show an understanding of your business and goals and have an honest and transparent track record. You should also be wary of any agency that offers you guarantees. Results cannot be guaranteed in this industry.

Why use a PPC agency?

PPC campaigns are not as easy as setting up a few ads and waiting for the sales to flood in. They require detailed targeting, testing, and optimisation to achieve positive results that drive business performance. If you don’t have the necessary experience and available time resources, PPC can quickly run away from you and squander your budget.

How much do PPC services cost?

The great thing about PPC is that we can set clear and defined budgets. Most PPC platforms use a CPC model. This allows us to decide the best bids and budget for our strategy. The platforms give us a lot of control over the budget. We can fit our strategy to your budget.

Am I locked into a contract?

We prefer to be accountable for our work and offer monthly contracts. We do also sometimes offer discounts for 6 & 12 month contracts as well when we feel it can benefit both parties.

Will I only show on Google?

After we understand your goals, we will build a tailored strategy based on our experience and your business model. Part of this strategy will be choosing which advertising platform is best for targeting your audience. We will likely suggest more platforms than just Google Ads.
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