SERVICES

MARKETING

Search Engine Marketing

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SEM Guidance And Management

We can help you select the right keywords and phrases to bid on, help you create effective and succint descriptions to appear with your ads and set up and tutor you on how to bid against other competitors in your keywords areas. Often a budget of as little as $10 a day can significantly increase the targeted traffic visiting your website.

The main company providing keyword bidding is Google Adwords. There is nothing to stop you from signing up to this services yourself without our assistance, however we feel that our experience can help you avoid the steep learning curve and maximize the benefits and results from these services.

How do you use search engine marketing?

Search engine marketing (SEM) uses paid advertising to target a specific group of people with the intention of increasing online visibility and website traffic.

Are search engine marketing and SEO the same thing?

Search engine optimisation (SEO) focuses on improving your organic search results, while search engine marketing (SEM) uses paid ads to increase traffic.
We often get asked why a business needs SEM if their SEO is effective. There are many reasons why, but the big one is that SEM puts you exactly where you want to be, while with SEO, there is no guarantee. The person’s next question is normally, is SEM better than SEO, then?

Both strategies have their time and place with the same end goal of leading more people to your website. For example, Google Ads are regularly used when a website is first launched to give SEO time to work. A complete digital marketing service, like Localsearch, can help you align your strategies to ensure your investment achieves maximum performance.

How do I know if my search engine marketing is working?

Unless every customer you speak to can tell you exactly how they first heard about and contacted you, you won’t know if your SEM is working without accurate reporting.
Google Ads insights can leave you scratching your head. Not only are there a lot of windows to navigate and acronyms to learn, but sometimes the numbers just don’t add up.

With Localsearch search engine marketing services, we unite the power of reporting with call tracking. So, not only can you see exactly how much you’re spending and where it’s going, but hear why it is or isn’t turning into customers. By creating a unique call tracking number, we can record every call generated by your ad. Then, you can playback the recordings to see where to optimise your sales funnel.

9 essentials for a successful SEM campaign

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1. An optimised landing page/website

Your Google Ads campaigns could do everything to the letter, but if your website isn’t quite right, you could be losing a lot of customers. It can also impact how much you pay for your ads and their position. Lucky we’re a complete digital marketing service so we can help you with both.

2. Call tracking

Are your Google Ads receiving plenty of views, even enquiries, but you’re still not seeing an increase in business? By tracking calls initiated by an ad viewer, you can hear exactly what’s going wrong. Ask us how to get Google Ads call tracking on your campaigns!
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3. Irresistible copy and call to actions.

There is a science to writing good search engine ad copy. It needs to scream, “CLICK ON ME,” without being too salesy and needs to get across what you have to say in a very short number of characters. A trained Google Ads copy writer (like our in-house team) can help you get it right.
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4. Ad extensions

Google Ads don’t give you a lot of room to say what you need to share with the world. Ad extensions essentially give you more space to share links, contact information and other information to get your ads more attention.
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5. Customised conversion reporting

For your Google Ads to be effective, you need to know exactly how far people are getting before becoming a customer or dropping off. Conversion reporting lets you see if it’s your Google Ads that need improvement, or maybe something else, like your website.
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6. A/B testing

Split, or A/B, testing, is where you run two different variations of the same ad. Then, you see which ad people respond better to. It’s key to only have small differences to ensure you know what exactly people prefer. All Localsearch SEM packages include A/B testing.
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7. Competitor keyword analysis

Are you one of many in your industry in your area? Chances are, all your competitors are championing for the same online searches as you. By using competitor keyword analysis, we can see where they are and create a strategy for gaining you the most traction.
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8. Effective audience targeting

Would you be more likely to run toy ads on TV during cartoon time or the nightly news? The same goes for Google Ads. Thanks to Google logging pretty much everything we do, businesses can help put their ads in front of the most relevant audiences, who will be most interested to buy. We can help you do this.
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9. Reputation management

While one or two negative reviews won’t do much, having too many (especially with no responses), will influence people greatly. So, if you’re not focused on customer happiness and replying to negative reviews, maybe start there first.

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