Search Engine Marketing
We have the skills to research, analyse, and deliver results that move the needle. Blending performance with exceptional customer service, our Search Engine Marketing specialists have the track record for growing successful businesses. We will increase your bottom line, and we will not stop there. We track data, analyse, offer actionable insights, and execute the strategy to get better results.
We take time to learn about your business, goals, and competitors and ensure we do everything we need to get results.
SEM Guidance And Management
We help our clients strengthen their lead generation process and generate more online revenue with intelligent and sophisticated SEM services. Our SEM experts have honed their skills by working with clients from all business domains- B2B or B2C. Their familiarity with the different industries and customer segments makes them one of the best professionals in SEM. Within no time, we can ramp up your campaigns that are devoid of any amateurish tactics that many of our counterparts tend to commit.
Our system combines the best of human intelligence and technology. It is fully automated, and the parameters are set up manually as per your goals. Steps like keyword bid, campaign budget, and allocation prioritisation are all done with greater precision. Our work is based on the smartest algorithmic technology that is not available to most of the industry’s agencies. This system brings several advantages to you. For instance, you can spend as per your budget or goals and go about making as many adjustments as you may want each day. It is something that is not possible in manual SEM systems.
Our SEM services also offer advanced forecasting capabilities that let you grab opportunities as and when it gets available and convenient for you. The reporting mechanism allows you to optimise your campaign as intelligently as possible without any human error.
How do you use search engine marketing?
Are search engine marketing and SEO the same thing?
For many SEO and SEM can be a confusing concept to grasp. More often, people use the two terms interchangeably, making it even worse. SEO aims at increasing the number of visitors by making the site appear higher on the results offered by a search engine. On the other hand, SEM is a pure form of internet marketing that works towards increasing a site’s visibility through advertising and search engine results. In simple terms, SEO forms part of SEM, and so does other search marketing tactics.
The strategies have their own time and place, depending on your objectives, time frame, and budget. The critical distinction is that SEM is a comprehensive strategy and includes several marketing tactics, with SEO being one of those.
SEM is a paid search strategy, and SEO is an organic one. Optimised page copy, optimised page speed, social sharing integration, link buildings are some examples of SEO, whereas launching Ad campaigns, writing relevant ad copy, and monitoring metrics are activities of SEM.
How do I know if my search engine marketing is working?
Implementing Search Engine Marketing into your promotional efforts is an excellent way to derive maximum benefits for each penny spends. However, from time to time, you should evaluate and understand the functioning and its output. It is made simple through instant metrics available to you. It makes it easy to see how your campaign performs at any time, and you can also optimise it along the way.
However, it may not be evident for you to know how well your efforts are working and whether the performance is above average or below the industry standards. In such instances, we come into the picture. We bring down the costs and increase the results for you by focusing on the right keywords for your website to rank, keeping your competitors in mind. As a client, you may spend thousands to rank on page one of the search engine, but you may not be able to outrank a mega-conglomerate as they have a considerable SEM budget. Here our expertise and experience come into play.