Search Engine Marketing
SEM Guidance And Management
We can help you select the right keywords and phrases to bid on, help you create effective and succint descriptions to appear with your ads and set up and tutor you on how to bid against other competitors in your keywords areas. Often a budget of as little as $10 a day can significantly increase the targeted traffic visiting your website.
The main company providing keyword bidding is Google Adwords. There is nothing to stop you from signing up to this services yourself without our assistance, however we feel that our experience can help you avoid the steep learning curve and maximize the benefits and results from these services.
How do you use search engine marketing?
Are search engine marketing and SEO the same thing?
Search engine optimisation (SEO) focuses on improving your organic search results, while search engine marketing (SEM) uses paid ads to increase traffic.
We often get asked why a business needs SEM if their SEO is effective. There are many reasons why, but the big one is that SEM puts you exactly where you want to be, while with SEO, there is no guarantee. The person’s next question is normally, is SEM better than SEO, then?
Both strategies have their time and place with the same end goal of leading more people to your website. For example, Google Ads are regularly used when a website is first launched to give SEO time to work. A complete digital marketing service, like Localsearch, can help you align your strategies to ensure your investment achieves maximum performance.
How do I know if my search engine marketing is working?
Unless every customer you speak to can tell you exactly how they first heard about and contacted you, you won’t know if your SEM is working without accurate reporting.
Google Ads insights can leave you scratching your head. Not only are there a lot of windows to navigate and acronyms to learn, but sometimes the numbers just don’t add up.
With Localsearch search engine marketing services, we unite the power of reporting with call tracking. So, not only can you see exactly how much you’re spending and where it’s going, but hear why it is or isn’t turning into customers. By creating a unique call tracking number, we can record every call generated by your ad. Then, you can playback the recordings to see where to optimise your sales funnel.